rule of thumb 1. a general or approximate principal, procedure, or rule based on experience or practice, as opposed to a specific, scientific calculation or estimate. 2. a rough, practical method of procedure (Webster's, p 1680).
The following are basic rules of thumb in each area of design. Use these as a good place to start. Feel free to bend these rules, but only when you understand the spirit of the rule.
Audience
Layout
Typography
Image
Color
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