audience 1. the group of spectators at a public event;
listeners or viewers collectively, as in attendance at a theater or
concert: The audience was respectful of the speaker's opinion.
2. the persons reached by a book, radio or television
broadcast, etc.; public: Some works of music have a wide and varied
audience. 3. a regular public that manifests interest,
support, enthusiasm, or the like; a following: Every art form has its
audience. 4. opportunity to be heard; chance to speak to or
before a person or group; a hearing. 5. a formal interview
with a sovereign, high officer of government, or other high ranking
person: an audience with the pope. 6. the act of hearing, or
attending to, words or sounds (Webster's, p. 135)
recipient, receiver, accepter, acquirer, obtainer, procurer; hearer,
viewer, beholder, listener, looker, spectator; observer, watcher,
gazer, gazer-on, gaper, goggler, seer, perceiver, percipient;
spectatress, spectatrix; witness, eyewitness; by-stander, passerby;
house, congregation; theater, gallery (Chapman. pp. 331, 332,
335)
"Marketing research is the function which links the consumer,
customer, and public to the marketer through information --
information used to identify and define marketing opportunities and
problems; generate, refine, and evaluate marketing actions; monitor
marketing performance; and improve understanding of marketing as a
process.
"Marketing research specifies the information required to address
these issues; designs the method for collecting information; manages
and implements the data collection process; analyzes the results; and
communicates the findings and their implications. -Marketing News,
January 2, 1987
The following links provides marketing research information. BE
CAREFUL when using any research! Often times the statistics don't
really measure the affective aspects of a market. People's attitudes
don't always fit into nice little categories.
American
Demographics / Marketing Tools
Source of links related to demographics and marketing
data including publications, archives, and an online
conference.
A
New Marketing Paradigm for Electronic Commerce
Paper submitted for the Special Issue on Electronic
Commerce for The Information Society.
Census
and Demographic Data
Source of links related to census and demographic
information.
CommerceNet
/ Nielsen Survey: Is it Representative?
This material is drawn from a talk prepared for the
Interval Research Corportation Friday Forum, December 15,
1995.
U.S. Census
Bureau Home Page
It is what is says it is, the front door to the U.S.
Census Bureau.
The
Market Research Center
Source of market research organizations, conferences,
and free publications
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