Principles and Elements of Art/Design
Design Rules of Thumb
Audience - gives a little insight into designing for your audience.
Image - addresses types of images and elements that support your message.
Layout - provides information on how to use elements within your page layouts for easier readability.
Typography - one of my favorites elements of design, this page addresses definitions and how to use type effectively.
Elements of Art and Design
Andy Goldsworthy - Beneath the Surface Appearance - An overview of Andy Goldsworthy and how he creates works in nature that use line, shape, form, space, value, and texture to help focus our attention.
Color - gives definitions with examples of how to use color, as well as compositional effects of color, uses and psychological effects, printing and computer color, spot color, and a color study chart.
Principles of Art and Design
Balance - gives definitions with examples of the forms of artistic balance, symmetry, approximate symmetry, asymmetry, and radial symmetry.
Contrast - gives definitions with examples of how to use variations in patterns, edges, value, intensity, temperature, texture, size, and shape to show visual relationships.
Emphasis - gives definitions with examples of using focal area, color dominance, value, visual movement, difference, and shape to provide the viewer with context and content.
Rhythm and Pattern - gives definitions with examples and a process for creating and using rhythm and patterns in art work.