Audience Resources

audience 1. the group of spectators at a public event; listeners or viewers collectively, as in attendance at a theater or concert: The audience was respectful of the speaker's opinion. 2. the persons reached by a book, radio or television broadcast, etc.; public: Some works of music have a wide and varied audience. 3. a regular public that manifests interest, support, enthusiasm, or the like; a following: Every art form has its audience. 4. opportunity to be heard; chance to speak to or before a person or group; a hearing. 5. a formal interview with a sovereign, high officer of government, or other high ranking person: an audience with the pope. 6. the act of hearing, or attending to, words or sounds (Webster's, p. 135)

recipient, receiver, accepter, acquirer, obtainer, procurer; hearer, viewer, beholder, listener, looker, spectator; observer, watcher, gazer, gazer-on, gaper, goggler, seer, perceiver, percipient; spectatress, spectatrix; witness, eyewitness; by-stander, passerby; house, congregation; theater, gallery (Chapman. pp. 331, 332, 335)

"Marketing research is the function which links the consumer, customer, and public to the marketer through information -- information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

"Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyzes the results; and communicates the findings and their implications. -Marketing News, January 2, 1987

The following links provides marketing research information. BE CAREFUL when using any research! Often times the statistics don't really measure the affective aspects of a market. People's attitudes don't always fit into nice little categories.

American Demographics / Marketing Tools
Source of links related to demographics and marketing data including publications, archives, and an online conference.

A New Marketing Paradigm for Electronic Commerce
Paper submitted for the Special Issue on Electronic Commerce for The Information Society.

Census and Demographic Data
Source of links related to census and demographic information.

CommerceNet / Nielsen Survey: Is it Representative?
This material is drawn from a talk prepared for the Interval Research Corportation Friday Forum, December 15, 1995.

U.S. Census Bureau Home Page
It is what is says it is, the front door to the U.S. Census Bureau.

The Market Research Center
Source of market research organizations, conferences, and free publications

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